Graphic Design
My passion for graphic design lies in creating compelling visual solutions that drive results for my clients. With a strong focus on event, retail and product design, I leverage my expertise in typography, color theory, and layout to create designs that capture the essence of a brand and resonate with its target audience. Whether it's creating eye-catching packaging designs, developing engaging point-of-sale materials, or designing stunning in-store displays, I am committed to delivering exceptional work that meets the unique needs and goals of each project.
Product & Packaging
Product design is where my passion for form, structure, materials, color, imagery, typography, and ancillary design converge. I strive to create products and packaging that best fit my clients' marketing strategies, while also bringing innovation and creativity throughout the entire design process. From consumer data analysis and concept development to sketches, prototyping, and renderings, I believe that every stage of the design process is critical to creating a product that stands the test of time. My ultimate goal is to design products that not only meet or exceed my clients' expectations but also become timeless representations of their brand that customers can bring home and enjoy for years to come.
Art Direction
As an art director, I take pride in leading, guiding, and working alongside a team of talented creatives to deliver high-quality and relevant content to our clients. My goal is to develop visually engaging and consumer-facing content that effectively communicates our clients' marketing initiatives and strategies to their target audience. By fostering an environment of collaboration and creativity, I strive to ensure that every project we undertake is not only visually stunning, but also meets or exceeds our clients' expectations.
Visual Merchandising
As a visual merchandiser, I am responsible for planning, designing, developing, and executing displays in-store that maximize impact and bring newness to customers. As a creative and innovative thinker, I strive to create visually stunning displays that enhance the aesthetic appeal of a store and promote new products and campaigns to attract customers' attention. I leverage my expertise in color theory, spatial design, and visual storytelling to create displays that are not only visually engaging but also effectively communicate the brand's message and vision to its customers. Whether it's designing a window display, creating a visual merchandising plan for a new collection, or executing in-store displays, I am committed to delivering exceptional work that exceeds my clients' expectations.
